This is what I did on Tuesday, 11th Feb 2025.
I’m currently building email campaigns for a well-known outdoor adventure apparel store based in Amsterdam. Naturally, the email content was in Dutch. I quickly gained access to its Figma file for images and the copy document from my agency partner.
Since this was my first time working on this account, I reviewed a few previous campaigns to familiarise myself with the layout, template settings, and finer details like block padding and margins.
Building the campaign in Klaviyo was straightforward. Most elements in the email body were left-aligned with some padding, while the logo and footer remained centre-aligned as usual. The design featured three different colour schemes—for buttons, the background, and text blocks.
Here’s how it turned out:
Everything looked great, but I hit a small roadblock—the email size exceeded 102 kB. This meant it would be clipped in Gmail and some other inboxes. To reduce the size, I suggested removing a few hyperlinks or less important blocks. Now, it’s up to the agency to decide which ones to cut. My role was simply to implement the email in Klaviyo.
That’s all for yesterday!